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One other term for Smart TELEVISION , connected TVs are designed to supply a extra immersive expertise for tv viewers by delivering interactive options akin to Web shopping , social networking , video-on-demand and video streaming along with regular television content material. The Trade Desk has partnerships with lots of the world's main streaming providers, together with Disney, Amazon, ProSieben, RTL and Channel four.
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With the millennial viewers so concentrated, savvy advertisers ought to focus their video advertising on CTV. CTV even permits viewers to go looking digital content equivalent to motion pictures and photographs on the web.
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